Services
We offer a range of services, both à la carte and comprehensive campaigns, providing you with the flexibility to tailor the perfect strategy for your book. While we've described some of our services below, we encourage you to share your ideas.
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Publicity
Media outreach
Nothing beats the right pitch to the right person at the right time. We excel at securing media coverage for authors, from impactful book reviews and off-the-book-page opportunities to broadcast interviews, ensuring your ideas reach the widest audience possible.
Pitch development
Our pitch and talking point development is dynamic, always aligning with current events, and weaving an author's insights into the conversation. We make sure your voice breaks through in today's ever-evolving news landscape.
Op-ed placements
We provide guidance and editorial support to place timely articles that apply your perspective to current events, establishing your authority and providing a new channel to reach your audience.
Quick turnaround mini-campaigns
Maybe you need a single press release sent out to promote an event; or you want a media blitz to support a book anniversary. Maybe the news cycle is unexpectedly breaking your way. Take advantage of a short-term, buzz-building campaign.
Podcast tours
We expertly navigate the vast podcast landscape to match authors with relevant shows. We handle the research, pitching, and prep, ensuring you get the exposure you deserve.
Events
Speaking engagements, webinars, conferences, and book tours are your ticket to a captive audience. Connecting at in-person or virtual events fosters a better understanding of your work, inviting readers to dive into your book and become a part of your journey.
Marketing
Digital advertising
We excel in digital advertising, strategically placing Facebook, LinkedIn, and Google campaigns to boost book discovery and drive sales. Our data-driven approach ensures your book finds its audience in the digital realm.
Grassroots marketing
Grassroots marketing, through direct outreach to businesses, bookstores, trade associations, and institutional contacts, connects your message with those who might otherwise miss it, ensuring maximum reach and impact.
Preorder campaigns
Preorder campaigns ignite anticipation by rallying an author's network to order early. They generate buzz, showcase strong support, and build excitement, setting the stage for a successful book launch.
Website content
Not sure where to start with your author website? We provide expert guidance, connecting you with trusted designers, crafting content, advising on branding., and making the process as smooth as possible.
Marketing collateral
From concept to execution, branded marketing collateral is your book’s visual identity. Whether its stickers and bookmarks, t-shirts and hats, or a book trailer, we deliver professionally designed and produced results.
Influencer marketing
Microinfluencer marketing taps into trusted voices, not mega-celebrities, to expand networks authentically. It leverages niche expertise and relatability for impactful brand promotion and audience engagement.
Social media
Social media audits
A social media audit is your compass in the digital landscape. We’ll review your existing platforms, unveiling strengths, weaknesses, and opportunities and proposing strategic enhancements to maximize your online presence and engagement.
Strategy and calendars
Whether we’re talking about a book launch or International Talk Like a Pirate Day, a social media strategy and calendar optimizes content planning, consistency, and audience engagement, ensuring your message resonates and drives results.
Content creation
Never worry about hashtags again! We prepare high-quality multimedia content and authentic posts that captivate, inform, and build trust with your audience. It's the key to standing out and forging meaningful connections in the online world.
Account management
Professional behind-the-scenes social media management ensures a seamless online presence. We provide responsive content creation, engagement, and strategy, freeing you to focus on your craft while maximizing your digital impact.
We love working hand in glove with publishers and authors to launch big book campaigns
Our approach is collaborative and transparent. From our all-hands-on-deck kick-off meeting through planning, launch, and post-launch evaluations, we work closely with your publishing team to ensure they're well-informed about our efforts and your book's successes. This seamless communication bridges any gaps in marketing and guarantees a unified team effort.
Let’s get started.
There are a lot of publicity firms out there. Let us show you what makes PPR special. We’d welcome an opportunity to discuss your next book or project. Please use the contact form or email us at hello@pellienpr.com.
Thank you!